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The sheer volume of careers options can be very daunting for young people. MyDirections has been built with the latest technology and uses an innovative algorithm to understand the unique interests of users and select careers information that the system believes will be most relevant.

This means that a young person interested in sport and leisure will have information about careers in sport prioritised and presented to them.

For this generation of young people, many of them will be applying for jobs that twenty years ago didn’t exist. Whereas previous generations were faced with a ‘trade’ or an ‘office job’, the roles that exist now are driven by modern innovations such as digital technology, data, and micro-engineering. It is difficult for any person to list every available job in every potential job sector, but this is made even harder as new roles are created all the time.

The MyDirections platform will provide the opportunity for young people to explore and dive deep into areas that they have an interest in. The site will also then provide the ‘directions’ on how to turn this interest into reality – i.e. the subjects and qualifications required to succeed, career routes, potential vacancies and/or signposting further information that users might want to explore.

By the end of the 2021/22 school year we are expecting over 10,000 young people to be using the platform and for us to double the number of careers interventions that we are able to deliver to young people.

Benefits to Schools & Colleges

The platform will support our network of over 60 in-school C+K careers advisers. Using the site (and usage data) as a discussion tool with students, the careers adviser can quickly understand the interests and aspirations of users and use more of the session to identify potential careers, sectors and discuss specific roles in more details.

Each user will also have a direct email link to their careers adviser so that if they have any questions they can easily ask them. Likewise if a careers adviser is made aware of an opportunity that would suit specific students, they can signpost these directly to students.

With all usage data collected, individual schools and colleges can gain an instant picture of how effective careers support is being delivered in their school, and how it can be used to support internal metrics such as: Gatsby benchmarking and value for money studies.

Benefits to Local Authorities and youth organisations

During 2021/22 we will also be rolling out MyDirections to those young adults who find themselves not in education, employment or training.

Many of the features of the platform are designed to help to prevent young people becoming NEET, but if they do, the site can provide information and inspiration to help them find an alternative path.

C+K has a very effective NEET management service and Calderdale and Kirklees have some of the lowest levels in the country. However, we are always striving to make the numbers as low as possible and MyDirections will help us continue to achieve this.

Martin Green, Chief Executive of C+K said: “My Directions is a game changer for young people accessing careers information. Not only will it provide access to a phenomenal amount of information, but it will also enable us to offer a significant improved service to schools, colleges and local authorities.”

“We are really excited about the possibilities of the site. We have lots of exciting developments and features that we can’t wait to share with everyone. Our number one goal is to create a space where young people can come and discover potential careers and then get inspired to make them happen.”